HP, BSP say “NO TO FAKES!”
7:31 PM
Vernon Joseph Go
NO TO FAKES, KNOW THE ORIGINAL!~HP and BSP join hands in the fight against counterfeits. Bangko Sentral ng Pilipinas (BSP) and HP, the world's largest technology company, join hands for a phenomenal advocacy against counterfeits in the Philippines. Dubbed as NO TO FAKES! KNOW THE ORIGINAL!, the partnership aims to awaken public awareness on the production and proliferation of counterfeit products such as the Philippine Peso Bills and HP Ink cartridges.
In 2010, the government has confiscated around Php12.57 million worth of counterfeit peso bills. Likewise, law enforcement agencies such as the National Bureau of Investigation have already confiscated around 22,000 fake HP ink cartridges and toners this year amounting to Php21 million.
The joint project (NO TO FAKES, KNOW THE ORIGINAL!) hopes to rally the support of the business community and the consumers to be committed in patronizing originals instead of fakes and counterfeits. This will also help the Philippine Government in its effort to seek the removal of the country from the US Blacklist of nations tolerating counterfeits and intellectual piracy.
The campaign spreads the inspiration by enlisting the help of celebrities and personalities who embody the advocacy's noble ideals. These include celebrity mom Pia Magalona, and son Elmo Magalona, trendsetter Tessa Prieto-Valdes, renowned lifestyle blogger Cecile Van Straten and Social Visionary Bam Aquino.
Together with the campaign ambassadors, every Filipino is set to proclaim in resounding pride...
NO TO FAKES! KNOW THE ORIGINAL!
