Event Geek

Globe Telecom, a leading telecommunications firm in this country, continues to revolutionize the retail experience in the Philippines with the launch of its largest flagship store in Cebu City.

Located at the Ayala Center Cebu, the modern 220-square meter store is one of the largest stores of Globe thus far. It showcases the "Blueprint for the future" concept of Globe veering away from the traditional utilitarian concept typical of telco retailing, towards a digital lifestyle that focuses on the needs of the customers.



"The new look of the Globe Store reflects our desire to provide a full customer experience by offering a full range of products and services including the hottest gadgets and most affordable plans in town, coupled with great customer service and after sales support. Our store environment was designed to make it very easy and engaging for customers to choose the communication services they need. Our customers find the products and services they need all within the convenience of a one-stop shop.," said Maridol Ylanan, Globe Head of Stores.



Created by award winning Australian architectural firm Public Design Group, the cutting-edge design of the Store features a seamless, semi-circular, two-section layout which allows customers to easily browse around the product display as well as request for after sales support.



The inner core called the Shop Zone highlights the digital lifestyle, featuring a wide array of working mobile phones like the iPhone 4 and tablets that the customers can feel, touch and test. There are also laptops with Wi-Fi and broadband connections for everyone to try the surfing services of Globe.



The Store also carries top-o-the-line and stylish accessories for cell phones and laptops such as skins, headsets, and cases made by popular international manufacturers conveniently organized per category to make it convenient for the customers to find the best one to complement their gadgets.

Aside from the enhanced shopping experience, the Store also provides customer support services. The Service Zone houses the Self Help area for customers who want immediate answers or who need to print a copy of their bill; Express Service for fast transactions such as modification of account information and subscription plans; Customer Service for more complex transactions and opening of new accounts; and Cashier for bills payments.

Photo Credit: FocalGlass, Vernon Go