PHILTOA Launches the Country's Largest Tourism Expo
7:12 AM
Vernon Joseph Go
If you've ever thought about taking a vacation and exploring the Philippines, now would be the best time to turn that idea into a reality.
It doesn't matter if you want a quiet retreat or a thrilling adventure; whether you're planning your honeymoon or just going out with friends, there is no shortage of options in the upcoming 23rd Philippine Travel Mart (PTM) this coming August 10 to 12 at the SMX convention Center in Pasay City.
Now bigger than ever, the Philippine Travel Mart (PTM)—the longest-running travel trade show in the country—is set to showcase the Philippines in the upcoming Sale ng Bayan. Featuring heritage and eco-adventure tours from all over the Philippines, the 23rd PTM is the result of various familiarization and exploration trips that bring new tour products into the market every year.
The annual event is organized by the Philippine Tour Operators Association (PHILTOA), in cooperation with the Department of Tourism. With almost 250 exhibitors presenting their tour products through colorful pavilions and booths, the Sale ng Bayan will also launch “Philippine Island Fun Caravan Getaways”—joint group tours that cover various locations from all over the Philippines. These 4-day to 8-day tours pool local, balikbayan, and foreign tourists together to avail of special packages that would have otherwise cost a lot of money if done individually. Featured tours include the Batanes-Cagayan Northern-scape, Cordilleras Cultural Weekend Warrior Caravan, Central Visayas Backdoor tour, and the Tuna-T'Boli trail, among others.
“It has always been our goal to outdo ourselves every year,” says PHILTOA President Cesar Cruz, who is also the chairman of the upcoming PTM. “Innovation is key. We've been working closely with tour operators and government agencies alike to offer newer, better products yearly.”
Like most trade shows, the PTM will still feature classic destinations such as Bohol, Boracay, Cebu and Palawan. Also not to be missed are the individual tour packages that have anywhere from 70 to 80% discounted prices, such as “Kulinarya” (Binondo food trip for as low as P648), “Health and Wellness” (Tagaytay Wellness trip for as low as P2900), “Festivals” (Panagbenga trip for as low as P5500), and many more. Aside from the endless array of tour products in the country's biggest gathering of tour operators, the PTM will also provide informative seminars for students dubbed as Byahe-info. Also scheduled is an Eco Chorale Competition, a Folk Dance Competition, and even a Tourism Quiz Bee—ensuring educational activities for everyone in attendance.
It's more fun in the Philippines!
About PHILTOA:
The Philippine Tour Operators Association (PHILTOA), Inc. is a non-stock and non-profit organization of tour operators and allied members actively involved in the advocacy of responsible tourism. The membership includes travel agencies, hotel, resorts, transportation companies, handicraft stores, and other tourism-oriented establishments and associations. For more information on the 23rd Philippine Travel Mart, visit
