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The new Nokia Asha Touch: affordability and entertainment at its finest

8:12 AM

Vernon Joseph Go

Nowadays, owning a mobile phone is already a necessity rather than a luxury. While they are mainly used as a communication tool, mobile phones have also become a source of entertainment and a preferred way of connecting to the Internet.

However, even in the Philippines, a nation generally regarded as tech-savvy, not everyone gets to enjoy such privileges. This is mostly because smartphones that contain all these features are oftentimes beyond the means of most Filipinos.

Not anymore. Nokia has found an affordable way to help keep Filipinos connected as it introduces the Asha Touch family. Featuring three exciting smartphones that are perfect for young and urban Filipino consumers, the Nokia Asha Touch range, which consists of Nokia Asha 305, Nokia Asha 306, and Nokia Asha 311, offer unique features that promise several ways of entertainment.

“The new Nokia Asha range will bring the most popular smartphone features within the reach of many. We believe that it is not only important to make the phones affordable, but you also have to be able to really make the most of the features they have. It’s part of our global commitment to connect the next billion to the Internet. These are some of the compelling reasons why we came up with the Nokia Asha Touch family, and we hope that just like other Nokia devices, these smartphones will also become fundamental in our consumers’ daily lives,” said Saulo Passos, Nokia’s communication director for mobile phones.

True enough, the Nokia Asha Touch range of smartphones are packed with qualities that will surely give users their money’s worth. Through their design as well as their exciting feature s, you will discover that these phones let you explore endless possibilities.

With one look, one will immediately notice the stylish designs of the Nokia Asha Touch smartphones. Following Nokia’s legacy of having a superb design, Nokia Asha 305, Asha 306 and Asha 311 are beautifully crafted using high-quality materials. They feature a bright, colorful and intuitive touch screen that allows users to experience fun and adventure right at their fingertips. These phones are also available in colors that match your personality or your lifestyle.

But more important than a smartphone’s exterior are its features that tell us what it’s really capable of. Nokia Asha 305, Asha 306 and Asha 311 all have a visually entertaining user interface that’s fun to use. They also come with Nokia’s exclusive offer where you can download 40 EA games for free. This includes all-time favorite titles like Tetris, Bejeweled, Need for Speed and The Run. And if you are done with these games, there are also around 35,000 other apps waiting to be explored.

Nokia Asha Touch smartphones also allow you to keep in touch with your loved ones through email and chat on the most popular instant messaging providers. You can also stay social by accessing your Facebook and Twitter from the preloaded application. Each smartphone is also equipped with Nokia Maps, which helps you discover and get to your new adventures.

All Nokia Asha Touch smartphones also come with the new Nokia Browser, which makes mobile browsing a better experience for all users. With this improved feature, you can now surf the Internet up to three times faster. Nokia Browser also helps you have a cheaper mobile experience as it reduces your data costs by up to 90 percent.

But although they come from the same family, each of the three smartphones has its unique feature. Nokia Asha 305 is the only one among the three which has the Easy Swap Dual SIM technology, which makes it easier for users to manage several SIM cards without the hassle of turning off the device. It is reasonably priced at P3,890 and is available in Red, Mid Blue, Dark Grey and Silver White.

Meanwhile, its sister device, the Nokia Asha 306 provides WLAN, enabling users to say connected even while they’re on the move. Valued at P4,250, it is also Nokia’s most affordable WIFI handset. It also comes in Red, Mid Blue, Dark Grey and Silver White.

The third smartphone, Nokia Asha 311, boasts of a scratch resistant, capacitive glass screen that’s suitable for a fun and easy mobile experience. Aside from being a 3G device, it is also powered by a 1GHz processor which is handy for a greater and even faster Internet experience. It will be available in two colors: Rose Red and Dark Grey.

To know more about each of the three Nokia Asha Touch smartphones, you may also click on the following links: Asha 305 (http://youtu.be/cBjgWdrE8uc); Asha 306(http://youtu.be/gInzItyjbX0); Asha 311 (http://youtu.be/cz3iEKnyE7w).

Please visit www.nokia.com/press for hi-res photos and detailed product information.

Get the Samsung Galaxy S III from Globe for as low as P1699 per month

7:07 AM

Vernon Joseph Go

After announcing the launch of the Samsung Galaxy S III under its portfolio of fully-customizable postpaid plans, Globe Telecom revealed that it will be offering Samsung’s newest flagship smartphone for as low as P1699 monthly, touted as the best and most affordable offer in the market to date.

Under Globe Unli Surf Combo 999 with P700* monthly cashout, subscribers can already maximize the highly-intelligent and exceptionally-powerful features of the Samsung Galaxy S III. The data plan already comes with unlimited mobile browsing and 1 freebie. The range of freebies include free calls and texts to Globe/TM, free calls and texts to other networks, free international calls and texts, or free unlimited call and text to 1 Globe/TM number.

Users who need a consumable amount to make calls and send text messages to any network can choose to subscribe to Globe Unli Surf Combo 1799 with P200* monthly cashout. For as low as P1999 monthly, subscribers get P800 worth of monthly consumable amount for calls and texts to any network and three (3) freebies that can be changed monthly.

“Get the best and most competitive offers for the Samsung Galaxy S III from Globe. You are even empowered to choose what data plan best fits your needs. Get the Plan 999 with unlimited data, or the Plan 1799 also with unlimited data plus a monthly consumable amount for calls and texts. We are happy to offer these superior plans to our growing postpaid subscriber base so that they can continue to enjoy Globe Postpaid their way,” said Peter Bithos, Globe Senior Advisor for Consumer Business. “For a worry-free experience, we have also set in place our Globe Guarantee of no billshock and 24/7 exclusive access to our expanded customer service channels, backed up a stronger and more reliable Globe network nationwide.”

Dubbed as the most human phone yet, the Samsung Galaxy S III boasts of highly-intelligent features that are easy to use but exceptionally powerful. With the Direct Call feature, users can simply hold up the phone onto their ears when texting and the device will automatically call the person for them. Globe My Super Plan subscribers can enjoy this feature with the different call freebies of their choice such as free call minutes, free international call minutes or unlimited calls and text to one (1) Globe or TM number.

The Samsung Galaxy S III also comes with the Social Tag feature, which allows users to keep track of their loved ones easily. With its face recognition technology, family and friends are automatically tagged on the photos taken. The feature also enables users to view social networking statuses of the friends they tagged in the photos. Social Tag is best enjoyed with Globe unlimited surfing plans, which gives unlimited mobile internet access for an entire month.

Multitasking also comes true to form with the device’s Pop-up Play feature, which enables users to play a movie and continuously run it floating on the screen while browsing the web or sending a text message or e-mail. Globe subscribers can watch videos all they want with Globe unlimited surfing plans, while they can enjoy sending free text messages with a Globe My Super Plan freebie.

The Galaxy S III is powered by Samsung’s own 1.4GHz Quad Core processor, 4.8-inch Super HD AMOLED screen, 1GB RAM, an 8-megapixel rear camera and comes packed with the Ice Cream Sandwich version of Android’s operating system. Using a micro-SIM form factor, the combination of internal storage and expandable SD card storage sets the S III with a maximum storage capacity of 128GB.

*Cashout amount payable at 0% interest in 24 months for Citibank and BPI cardholders. Other major credit cards offered at 12 mos. installment.

Nokia accelerates the journey to mobile internet with Asha Touch device range

6:00 AM

Vernon Joseph Go

Nokia has taken another step towards connecting the next billion consumers when it unveiled the Asha Touch family of mobile devices in Bangkok. The three new phone models -- the Nokia Asha 305, Nokia Asha 306 and Nokia Asha 311 -- is set to take the full touch experience to new price points and further expand the successful Asha family. To date, there are 10 Asha devices available in more than 130 markets, providing young, social consumers with a choice of phones to match their own lifestyle.

These latest phones have been designed to provide an incredibly rich, smartphone-like experience to consumers who want to be set free from excessive data consumption costs and short battery life. The Nokia Asha 305, Asha 306 and Asha 311 offer a new, fully re-designed touch user interface, combining the proven ease-of-use from Nokia’s heritage with digital design innovations specifically fit for the purpose.

The beautifully crafted Nokia Asha 311 is a fast and fluid 3.5G capacitive touchscreen device, powered by a 1GHz processor to provide a great internet experience. The bright and edgy Nokia Asha 305 is a fun and affordable phone, featuring the exclusive Easy Swap dual SIM. Its sister, the Nokia Asha 306, is a single SIM model, and becomes Nokia’s most affordable Wi-Fi handset to date.

“By introducing the Asha Touch phones to the market, we’re accelerating our commitment to connect the next billion consumers,” said Mary T. McDowell, Nokia's executive vice president for Mobile Phones. “These phones deliver on what young, urban people value most -- a great-looking device; and an intuitive and affordable experience for connecting to the internet, to their friends, and to a world of entertainment, web apps and content.”

Great for fast, affordable mobile internet and gaming entertainment

These new devices take full advantage of the Nokia Browser 2.0, a major update which uses Nokia’s cloud technology to reduce data consumption by up to 90%, meaning that consumers can enjoy three times faster and cheaper internet access in comparison to devices without cloud-accelerated browsing. It delivers a richer and more interactive mobile experience whilst using less data than a stand-alone internet connected app.

Users can easily stay connected with friends and family at the touch of a button as well as share files and links across their social networks. Furthermore, the Nokia Browser’s Download Manager feature helps consumers to manage external content easily, saving music, video or pictures on a memory card, while surfing the internet.

The Asha family is also getting positive support from developers and consumers. From January to April, 42% of all content downloaded from Nokia Store was delivered to Asha and other Nokia devices based on the Java ecosystem.

Also designed to entertain, the Nokia Asha 305, Asha 306 and Asha 311 comes with 40 EA games which include titles like Tetris, Bejeweled, Need for Speed: The Run and Fifa 2012 ready for download. The Nokia Asha 311 also comes with 15 levels of Angry Birds pre-loaded onto the phone, perfect for making the most of the touchscreen and 1GHz processor.

Product details

The Nokia Asha 311 boasts of a bright and colourful, scratch resistant capacitive glass screen with polarization filters ensuring users get the best experience from the unique and visually entertaining user interface. It also features a 3.2MP camera and pre-installed Nokia Maps, in addition to the 15 level pre-bundled version of Angry Birds.

The Nokia Asha 305 is a fun and entertaining Easy Swap dual SIM phone, helping users make the most of their phone while retaining control of their costs. The phone features a bright and colorful 3” WQVGA resistive touch screen along with Bluetooth and Dual Band connectivity. It also carries a 2MP camera, Nokia Maps and the revolutionary Nokia Browser.

The Nokia Asha 306 is the sister device to the Nokia Asha 305. Along with all the great features that come with its sister, the Nokia Asha 306 also provides WLAN and supports video streaming through both GPRS and WLAN, enabling users to stay connected while on the move.

The SRP for Nokia Asha 305 is EUR 63 and it’s expected to start shipping in the second quarter of 2012. The Nokia Asha 306 has an SRP of EUR 68 and Nokia Asha 311 has an SRP of EUR 92. Both devices are expected to start shipping in the third quarter of 2012. Above mentioned prices exclude taxes and subsidies.

The new devices images are available at Nokia.com/press.