Event Geek

Olympus hit the beach last Holy Week with the Olympus Tough Summer resort tour at Imperial Palace Waterpark Resort And Spa on Black Saturday and at Maribago Blue Water Resort on Easter Sunday.

Shunning the typical gadget exhibits inside the malls, Olympus took their Tough cameras to the beach where their advantages could be best appreciated. The Tough series boast of being the most durable cameras in the market right now. These cameras are waterproof, shockproof, freezeproof, and crushproof as well.

“We want the public to do more than just see and touch our cameras,” said Alexander Bonilla, Olympus product manager. “This is why we decided to do a resort tour. We want people to experience using the cameras and see how well they work both on land and in water.”

To let the resort guests fully appreciate the Tough series, Olympus set up a product booth with a large aquarium that held their submerged cameras and also displayed sample units for the resort guests to try.

They also had models with demo units who interacted with the guests. Guests used the waterproof cameras to photograph their friends and families in the water. People were delighted that the same point-and-shoot concept on land could be done in the water, without having to be careful that the cameras would be damaged.

After shots were taken, guests were also given free prints courtesy of Olympus and Colours Digital Foto.

Some guests enjoyed the camera so much that the exhibit also generated on-the-spot camera sales.
Another event highlight was the presentation to the media of the newest Olympus Tough models still coming soon to the Philippines. This was held in Maribago Blue Water resort on Easter Sunday.

During the presentation, it was revealed that 3 new Olympus Tough cameras will be available for sale in the Philippines by the middle of May. These are the T-310, T-610, and T-805. Bonilla demonstrated some interesting features during the presentation. Beauty Mode allows the photographer to instantly edit a photo and minimize skin blemishes and add eye sparkles. Watercolor Filter alters the photo to make it look like a watercolor painting, while Sparkle Filter adds sparkling lights to photos.

The Tough cameras also take videos, further enhanced by filters. Demonstrated filters included sketch, watercolor, and pin hole. These filters instantly added special effects to the videos.
The new Tough models will be available in the Philippines in 2 weeks’ time. These will be displayed in all Colours Digital Foto branches.

To pave the way for these new arrivals, the current Tough models are also on sale at Colours. The Olympus Tough Summer resort tour was presented by Olympus and Colours Digital Foto, in cooperation with Imperial Palace Waterpark Resort and Spa and Maribago Blue Water Resort. The event was organized by Crinnovent Corp.

For inquiries, one may contact Colours Digital Foto at 2334722 or 2322733.

Local and foreign tourist heading to the beach this Holy Week will enjoy underwater photography at the resort tour mounted by Olympus’ tough underwater cameras.

Aptly titled “Olympus Tough Summer”, this event will take place at the Imperial Palace Waterpark Resort And Spa on April 23, 2011, Black Saturday, and at the Maribago Blue Water Resort on April 24, 2011, Easter Sunday.

All guests will have the chance to try the underwater capabilities of the Olympus Tough 8010, 6020 and 3000, which have waterproof, shockproof, crushproof and even freezeproof features.

“A resort tour is very suited to the Olympus Tough cameras, since these are the only cameras that are waterproof and virtually damage-proof as well,” said Alex Bonilla, product manager of Olympus digital cameras.

“These cameras take great photos on land and up to 33 feet under water. It can fall from as high as 7 feet, and even get frozen up to -10 degrees Celsius and still remain perfectly functional without any damage.”

Olympus will let resort guests use the Tough cameras during the resort tour, so that they can experience firsthand taking pictures of their children and families swimming in the water. Olympus will also print their photos for free.

Resort guests can also enjoy other fun activities, such as a photo-wall of sea creatures, at the Olympus booth.

“We want to interact with the Cebuanos outside a mall setting. This way, they can experience our cameras for free, enjoy our freebies, and have the option of buying our cameras at special prices. On our part, we are happy to connect with them in a relaxed atmosphere,” explained Bonilla.

The Olympus Tough Summer event further serves as a pre-launch of the newest Olympus Tough cameras coming out this May 2011. These are the TG 310, TG 610, and TG 805.

In addition to being waterproof, freezeproof, shockproof, and crushproof, these new models also come with new magic movie recording filters and 3D photo shooting.

Magic filters now include watercolor, giving photos a watercolor finish, and sparkle, which add twinkling lights to photos. Magic Movies recording with filters is also available.

Olympus will be putting up floor displays in both Imperial Palace and Maribago Blue Water resorts where guests can see and purchase cameras on sale.

For this resort tour, Olympus has partnered with Cebu camera giant Colours Digital Foto.

“Colours Digital Foto is our valued dealer in the Visayas area. We have a long-standing relationship with them and they have helped Olympus strengthen its position in Cebu and the rest of Visayas,” said Bonilla.

The Olympus Tough cameras are currently available in all Colours Digital Foto branches. Once the new models go on sale this May 2011, they can be found in Colours as well.

The Olympus Tough Summer event is being organized by Cebu-based events company, Crinnovent Corp. Participation in all Olympus activities is free. Resorts’ entrance fees still apply. For further details, one may call Colours Digital Foto at 2310169.