Philips Launch in Sinulog 2011
4:33 AM
Vernon Joseph Go
Top consumer lifestyle household name Philips celebrates life as it joins the province of Cebu in celebrating the colorful and festive Sinulog 2011. Philips will hold a special 3-day showcase billed "Celebrate Life" as it features its latest products for each part the home at the Ayala Activity Center from January 7-9.
Shoppers visiting the showcase will be treated to experience various Philips products and gadgets as they are used and applied at home. The living and bedrooms will showcase Philips audio-video and multi-media line from TV to Home Theater systems. The kitchen will showcase Philips Domestic Appliance such as top of the line Alu series blenders, juicers and steamers. The newest personal care gadget Sonicare toothbrush will be featured in the bathroom alongside super hi-tech men shavers and must-have women's hair dryers and stylers. In the kid's room, well-loved Avent baby products are available for touch and feel.
"Just as we endeavor to celebrate the Sinulog Festival every year, Philips Consumer Lifestyle Believes that life in itself is a celebration and intends to "Celebrate Life" with the many happy and experiential moments that we can share with families and love ones each time one uses our products," explains Philips Consumer Lifestyle Business Leader, Victor Caindec. "Moreover, given the Cebuano's changing lifestyle of spending more time at home with the family, we believe that Philips is the perfect partner to "Celebrate Life" by making sure of the quality of time spent with our dear ones. Through our showcase, we hope that Cebuano's will be able to visualize how each Philips product can function and exist in a home setting, for example, allowing parents to joyfully prepare meals together with their kids, mom and daughters to have happy bonding moments through styling each other's hair, and also for dads and sons to enjoy action-packed movies in the family den."
Aside from on-the-spot product demonstrations, shoppers are also treated to special discounts for the products they wish to bring home during the 3-day "Philips" Celebrate Life" showcase.
About Royal Philips Electronics:
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle, and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "Sense and Simplicity".
Head-quartered in the Netherlands, Philips employs more than 118, 000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newsletter.
Shoppers visiting the showcase will be treated to experience various Philips products and gadgets as they are used and applied at home. The living and bedrooms will showcase Philips audio-video and multi-media line from TV to Home Theater systems. The kitchen will showcase Philips Domestic Appliance such as top of the line Alu series blenders, juicers and steamers. The newest personal care gadget Sonicare toothbrush will be featured in the bathroom alongside super hi-tech men shavers and must-have women's hair dryers and stylers. In the kid's room, well-loved Avent baby products are available for touch and feel.
"Just as we endeavor to celebrate the Sinulog Festival every year, Philips Consumer Lifestyle Believes that life in itself is a celebration and intends to "Celebrate Life" with the many happy and experiential moments that we can share with families and love ones each time one uses our products," explains Philips Consumer Lifestyle Business Leader, Victor Caindec. "Moreover, given the Cebuano's changing lifestyle of spending more time at home with the family, we believe that Philips is the perfect partner to "Celebrate Life" by making sure of the quality of time spent with our dear ones. Through our showcase, we hope that Cebuano's will be able to visualize how each Philips product can function and exist in a home setting, for example, allowing parents to joyfully prepare meals together with their kids, mom and daughters to have happy bonding moments through styling each other's hair, and also for dads and sons to enjoy action-packed movies in the family den."
Aside from on-the-spot product demonstrations, shoppers are also treated to special discounts for the products they wish to bring home during the 3-day "Philips" Celebrate Life" showcase.
About Royal Philips Electronics:
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle, and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "Sense and Simplicity".
Head-quartered in the Netherlands, Philips employs more than 118, 000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newsletter.
Posted in
You can leave a response, or trackback from your own site.
0 Responses for this post
Post a Comment