Globe cements undisputed postpaid leadership
6:19 AM
Vernon Joseph Go
Globe Telecom further cemented its leadership in the postpaid segment after dominating the market with record-high gains in cellular subscriber and revenue share in the first quarter of the year, making it the undisputed number 1 postpaid brand in the country.
Based on disclosure reports submitted by Globe and its competitors with the Securities and Exchange Commission (SEC) for the three months ended March 31, 2012, Globe postpaid subscriber share is at 43%, with a 34% growth in subscriber base from previous year’s levels mainly driven by the robust take-up of the telco’s fully-customizable plans that continue to attract new and old subscribers. Furthermore, postpaid service revenues are at P5.3B with revenue share of 57%, way higher than the combined revenues of its two main competitors.
“Market leadership is defined by how big and effective you are as a competitive player, where leadership is not solely based on the number of subscribers, but also on revenues generated from their active and continued usage of your services. Clearly, Globe Postpaid bests competition in both customer base and revenues. Not only this, we also have a core of loyal subscribers who are happy with our first to market, best-in-class product offers that competition tries to copy yet fails to do so, putting Globe as the true and only leading brand in postpaid. This is a fact supported by official data, allowing us to reflect this claim consistently in our advertising materials both in print and TV,” said Martha Sazon, Head of Globe Postpaid.
Aside from its suite of personalized plans, Globe Postpaid is touted as the expert in handsets and devices, with its strong partnership with leading device manufacturers. To date, Globe has the widest range of smartphone devices for its postpaid subscribers such as the iPhone 4S and Samsung Galaxy S III, as well as the Globe-exclusive BlackBerry Curve 9220, BlackBerry Curve 9320, and Nokia Lumia 800. Its Globe Guarantee of no billshock ever, 24/7 access to expanded customer service channels, and 7-day handset replacement assure its subscribers of a superior customer experience.
Backing up its postpaid business is a stronger and more reliable Globe network nationwide. Earlier, Globe announced that it will be rolling out 10,000 kilometers of additional fiber optic lines in the implementation of Long Term Evolution (LTE) technology that will bring high-speed data to mobile phones and other data terminals. The company is also working on creating best-of-breed responsive IT systems throughout the country. This is a far-reaching transformation that will result in vast improvements in Globe customer experience – quick and reliable call connections, instantaneous text messaging, blazing fast internet browsing, and proactively intelligent spot-on customer support.
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