New SAP MD for Philippines and emerging markets named


SAP announced the appointment of Darren Rushworth as managing director (MD) of SAP Philippines and the Emerging Markets, effective March 27, 2012.
Tim Moylan, SAP Southeast Asia President, said Rushworth will oversee the sales efforts and operations of SAP Philippines and the Emerging Markets that include Vietnam, Pakistan, Cambodia, and Laos among others, “to help raise the group to the next level of amazing growth.”
Rushworth has been in the information technology industry for over 25 years, the past 16 based in Asia. He is very experienced in doing business in the Philippines and has been involved in initiatives such as sitting on the Philippine IT advisory board under then President Fidel V. Ramos, and promoting Private-Public-Partnerships through academic programs across the nation.
“I am excited to be part of SAP SEA as the region is poised to grow further. We are also confident that we can meet this year’s targets and effectively address the company’s four points, namely technology innovation , SME Solutions, ecosystems and cloud computing,” Said Rushworth.
Jennifer Ligones will assume the position of Country Head for Software Business of SAP Philippines. She will be responsible in executing SAP Philippines’ over-all-go-to-market strategies for various industries and line-of-business solutions. Ligones is a season SAP Veteran, having been with the company since 1998.
Moylan expressed confidence that their “extensive experience and in-depth knowledge in the IT industry will bring SAP Philippines continued success specially as we begin doing a major play in the areas of in-memory computing and mobility.”
About SAP:
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organization to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 109,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com
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