Night Market Shopping At Asiatown I.T. Park
4:01 AM
Vernon Joseph Go
For the 6th year in a row, Crinnovent Corp., a Cebu-based events and marketing company, organizes the highly successful Christmas Nights Bazaar event. This year’s event is being held at Block 11 of Asiatown I.T. Park, at the parking lot across The Walk and Skyrise 3 Building, and is ongoing until December 27, 2011.
Christmas Nights Bazaar is a night market concept first introduced by Crinnovent Corp. in 2006 at Banilad Town Centre.
“When we organized the first Christmas Nights Bazaar event 6 years ago, it was the first night market concept in uptown Cebu. We were simply hoping that the Cebuanos were ready for an upscale night market shopping experience,” said Jodie Lynn Soontit, Crinnovent’s project manager.
“Happily, it turned out that Cebu was more than ready and we are very glad to be able to provide Cebuanos with this alternative shopping destination.”
Due to its continued growth in terms of exhibitors and customers, the bazaar has been moved to Asiatown I.T. Park since 2009 to accommodate more participants.
“Asiatown I.T. Park has a much bigger area to offer, and also sits at the heart of Cebu’s current night life, drawing many visitors every night. The numerous BPO employees in the immediate area are also an attractive market for those participating in the bazaar,” Soontit continued.
Bigger companies have started joining the Christmas Nights Bazaar, accepting that this is where their target markets can be found during the Christmas season. Some of this year’s corporate participants are Dranix Distributors, SEA Olympus Marketing’s Techni-Ice, Chevrolet, Yamaha, Citi Souvenirs, and Leylam Shawarma.
Aegis PeopleSupport is a gold sponsor of the event. “Aegis wants to build a stronger brand and to attract more qualified applicants to its company. They believe our bazaar can help them do that and we are working with them to achieve those objectives,” Soontit explained.
Bronze sponsors are Hero Sausages and Virginia Foods, Inc., who both also seek to build stronger brand names through their presence at the bazaar.
However, most of the exhibitors remain micro-entrepreneurs. “Micro-entrepreneurs need lower-cost platforms to be able to showcase their products and engage in a retail business. Our bazaar provides them with that,” Soontit said.
And since the owners are directly hands-on with overhead kept at a minimum, they are able to offer their products at much lower prices than other stores. This allows our shoppers to haggle for their goods and helps them stretch their budgets for the Christmas season.”
This year, the bazaar has over 100 exhibitors and is offering more variety. Garments and accessories being sold come from the Philippines, China, Taiwan, Hong Kong, Thailand, Korea, and USA. There are also numerous gift items, customized giveaways, toys, export overruns, exotic foods, and even LED shirts.
Christmas Nights Bazaar 6 is open daily from 4:00pm until 12:00 midnight. For inquiries, one may call 032-3472987.
Christmas Nights Bazaar is a night market concept first introduced by Crinnovent Corp. in 2006 at Banilad Town Centre.
“When we organized the first Christmas Nights Bazaar event 6 years ago, it was the first night market concept in uptown Cebu. We were simply hoping that the Cebuanos were ready for an upscale night market shopping experience,” said Jodie Lynn Soontit, Crinnovent’s project manager.
“Happily, it turned out that Cebu was more than ready and we are very glad to be able to provide Cebuanos with this alternative shopping destination.”
Due to its continued growth in terms of exhibitors and customers, the bazaar has been moved to Asiatown I.T. Park since 2009 to accommodate more participants.
“Asiatown I.T. Park has a much bigger area to offer, and also sits at the heart of Cebu’s current night life, drawing many visitors every night. The numerous BPO employees in the immediate area are also an attractive market for those participating in the bazaar,” Soontit continued.
Bigger companies have started joining the Christmas Nights Bazaar, accepting that this is where their target markets can be found during the Christmas season. Some of this year’s corporate participants are Dranix Distributors, SEA Olympus Marketing’s Techni-Ice, Chevrolet, Yamaha, Citi Souvenirs, and Leylam Shawarma.
Aegis PeopleSupport is a gold sponsor of the event. “Aegis wants to build a stronger brand and to attract more qualified applicants to its company. They believe our bazaar can help them do that and we are working with them to achieve those objectives,” Soontit explained.
Bronze sponsors are Hero Sausages and Virginia Foods, Inc., who both also seek to build stronger brand names through their presence at the bazaar.
However, most of the exhibitors remain micro-entrepreneurs. “Micro-entrepreneurs need lower-cost platforms to be able to showcase their products and engage in a retail business. Our bazaar provides them with that,” Soontit said.
And since the owners are directly hands-on with overhead kept at a minimum, they are able to offer their products at much lower prices than other stores. This allows our shoppers to haggle for their goods and helps them stretch their budgets for the Christmas season.”
This year, the bazaar has over 100 exhibitors and is offering more variety. Garments and accessories being sold come from the Philippines, China, Taiwan, Hong Kong, Thailand, Korea, and USA. There are also numerous gift items, customized giveaways, toys, export overruns, exotic foods, and even LED shirts.
Christmas Nights Bazaar 6 is open daily from 4:00pm until 12:00 midnight. For inquiries, one may call 032-3472987.
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