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Skechers GOrun launches mid-foot strike running clinic in Cebu

11:19 PM

Vernon Joseph Go

Skechers GOrun introduced Running Essentials to Cebu last March 24, 2012 at the Activity Center of Ayala Center Cebu after two successful legs in Manila last February 18 and March 3, 2012 at Skechers Market! Market!

Fitness Expert Michelle Estuar and her team of ultrarunners led the free clinic with the aim of teaching runners proper running technique particularly mid-foot striking.

According to Estuar, “observing good running techniques is extremely important for every runner. These techniques allow runners to enjoy every run as they are able to improve their overall performance and lessen injuries that will keep them off the road.”

Estuar also shared some of the most important techniques that runners should remember. Below are helpful tips that beginners and professionals runners can keep in mind to enjoy a great run:

Warm up, cool down and stretch - Before and after the start of any run, be sure to engage in warm-up exercises. If muscles are properly warmed up, the strain on muscles, tendons, and joints is reduced. A combination of sustained and steady stretches, not forced, is perfect to help loosen the muscles.
Check your upper body - Make sure to maintain good posture while running by keeping your shoulders back and down and keeping your body upright. A good posture enables the lungs to expand fully and in turn, allows you to breathe deeply.
Be aware of your breathing- Whether you’re a leisure or professional runner, proper breathing can have a significant effect on your performance. Relaxation breathing can help a runner because this type of controlled breathing eases muscle tension, helps your limbs move smoother and increases the oxygen your muscles get.
Check your leg and foot technique - A common mistake among runners is to heel strike. Such style of running is not only inefficient, but generates sudden and large impact that in the long run affects the knees and muscles. Runners must gradually adapt to mid-foot strike by letting the toes touch the ground gently, the heel landing softly and immediately push off from the ground.

To help runners easily transition to mid-foot strike, they can now lace up a pair of Skechers GOrun – a new minimalistic lightweight shoe line that integrates the revolutionary mid-foot strike technology.

Skechers GOrun’s mid-foot strike technology is designed to enhance the natural running performance of runners by positioning the body for an efficient mid-foot strike so that you run faster, stronger and longer.

By keeping these basic tips in mind and sporting on a pair of Skechers GOrun, runners can definitely feel the big difference in their performance as they can now run longer, faster and stronger. This event is also sponsored by Globe, 100 Plus, Vitamilk, Cherifer Premium, Futuro, Gerry’s Grill and Chris Sports, with media partners Juice,ph, Takbo.ph, Cebu Bloggers Society, Inc. and other running blogger friends.

Skechers GOrun also gave runners a chance to try out the new lightweight running shoe at their booth in the Globe Run 4 Home event held last March 25, 2012 at the Cebu International Convention Center.

To get updates on upcoming Running Essentials events, check out www.facebook.com/SkechersFitnessPhilippines. For more information on Skechers GO Run, visit www.skechers.com.ph/gorun or simply drop by the Skechers store at 2nd Level, Active Zone, Ayala Center Cebu.