Event Geek

The Winning Brand Positioning Seminar is a 1 day seminar about Brand Positioning = Market Positioning +/x Competitive Positioning w/ Dr. Ned Roberto on October 15, 2010 | 9am-5pm | AIM Conference Center.

Save P2,000 when you sign up on or before September 24, 2010!

Learn new and better winning ways of positioning your brand so that it satisfies your target market's priority values (i.e., do a resonating market positioning), and/or so that it satisfied your target market with a distinctiveness versus competition (i.e., do a differentiating competitive positioning).

Facilitated by one of Asia's best marketing gurus, Dr. Ned Roberto, join him on October 1 at the AIM Conference Center. Discover how to translate and craft these positioning insights into a correct brand positioning statement, to guide your advertising strategy, and to inspire your ad creative brief.

6 Practical Benefits for Participants
Each participant will learn:
1. How to find out the priority product/services values of consumers in order
to align his/her brand's benefits and features with those values.
2. How to position or reposition the brand by changing target consumer priority
values.
3. How to change consumer priority values via traditional vs non-traditional
means.
4. How to unlock the brand's motivating differentiator versus the competition.
5. How to craft a brand positioning statement to serve the 2 purposes of
directing the positioning strategy, and composing an inspiring ad creative brief.
6. How to choose the right positioning strategy for the brand under changing
competitive conditions.

Overview:
The seminar has 8 sections. The first 5 sections deal with brand positioning's 2 component parts, namely, market positioning (how to satisfy your brand's target market priority values), and competitive positioning (how to satisfy your target market with a distinctiveness versus competition). In the 6th section, the issue of how to combine market with competitive positioning is addressed.

This leads to the strategic task of how to craft a consumer-centric brand positioning statement (BPS). Formulating the BPS should see to it that it would play its 2 critical roles. One is to clearly direct the brand's positioning strategy. The other is to guide in specifying the brand's advertising strategy, and to inspire the composing of the ad creative brief. The last sections are about options for brand positioning strategies.

Contact below to join or inquire about the Winning Brand Positioning Seminar:
Call | 8132732 | 8132703
Fax | 8132732
Email | inquiry@saltandlight.ph
Visit | www.saltandlight.ph