Event Geek

The 5th DEVELOPING THE GM MINDSET: How to Lead and Grow Your Business Whatever the Season with Alex Castillo, will be on September 15, 2010, 9:00am-5:00pm, New World Hotel Makati City.

Reserve seats for the September 15, 2010 5th Developing the Mindset of a GM workshop with Alex Castillo and save P1,000 when you reserve seats until August 31! Learn how to develop the correct GM mindset that will grow your business whatever the season!

Limited seats are available at this workshop that combines both leadership training and business growing strategies in one powerful, impactful workshop. Designed to give you that extra edge to hit your targets, a successful participant of this workshop will discover these 7 key drivers to business growth:

1. Gain a view of your business' potential that you may not have seen before, and capitalize on it for greater growth

2. Discover the "low lying fruits" in your business that are ripe for picking, and learn how to pick them.

3. Understand how to use your corporate culture to not only generate consistently great results but sustain them.

4. Learn how to think like a CEO/GM -- and boost not just your business unit but your career as well

5. Develop and cast vision for your team

6. Learn how to develop a leadership style that is sound, intuitively appealing and effective for the long haul;

7. Discover how GMs can attract and retain the best people.

Program Outline for the 5th Developing the GM Mindset:

Introduction: Two fundamental strategies to help you make your numbers during a crisis

1. What is my business?
Company D marketing innovation case study
Am I marketing my products in a way that touches my customer

2. Do I have a vision?
What is vision?
The impact of vision
How do develop and communicate a compelling vision: visioning exercise
To get buy-in to a vision, be the vision

3. How active is my marketing posture?
Am I in a distribution situation or a demand-stimulation situation?
Company M distribution innovation case study
Distribution-driven growth opportunity questionnaire
Distribution improvement: the frequently overlooked "low-lying fruit"

4. Do I genuinely care for my people and my customers?
The case for a caring leadership style
To care for people, connect with them.
To connect with people, know a few things about them.
Connecting with people is a leader's responsibility.
Do I care enough to develop my people and give them opportunities to grow?

5. How smooth are my operations?
Company M Supply Chain innovation case study
Supply chain diagram
User-friendly supply chain diagnostic tools
Company culture: the invisible supervisor. How culture can lead to great results consistently and sustain it.

6. Do I lead with integrity?
Do I demonstrate character in my decisions?
Do I respect my people as individuals?
Do I recognize the contributions of my people to my business' success?
The case for integrity in leadership.

7. Closing
Do I have a passion for my business?
What can motivate me going forward?
Learn from the former president of Del Monte, who with his team survived the Asian Crisis, several corporate take-overs/buy-outs, and perennial labor and market challenges.