Event Geek

SM Hypermarket: 10 Years of Food celebrates through activities and events paying tribute to its customers. The newly opened SM Hypermarket in Cebu City created milestones by organizing the SM Master Chefs program where sponsoring brands co-implement the program which is made up of three components: a grand cooking demo, kitchen makeovers and a set of cook-offs that are set to make foodie history.

From July to September, every week in three months, SM Master Chefs will conduct a marathon of cooking demos that will tour all SM Hypermarket branches all over the country, showcasing innovations in culinary products and cooking aids. Not only will these demos serve as a source of entertainment for the onlookers, but also as a venue of culinary discovery for people who are passionate about cooking.

Alongside SM Master Chefs Cooking Marathon, two other monumental events will take place. One is the Kitchen Makeover, where five lucky shoppers will get the chance to have their kitchen redesigned and furnished. This project will be done in partnership with established designers from the Philippine School of Interior Design (PSID).

Last but not the least, SM Hypermarket will also launch a series of Supersized Cook-off events set to make culinary records. Set in five different locations, each cook off will feature a regional dish and will be undertaken with the help of the local government units and the community.

SM Hypermarket seeks to unite diverse sects of foodies, chefs and onlookers as the store that has it all brings the message of attainable culinary excellence to every corner of the country.